Why Drink Juice?

Raw, fresh, cold-pressed juice is loaded with antioxidants that bind to toxins and carry them out of your body before they can damage your cells. It is a gentle way to begin detoxifying your digestive system because your body does not have to expend a lot of energy to break down the juice, and therefore it can instead use the energy to eliminate toxins, make repairs, and build up your health. Fresh juice not only contains most of the nutrients found in whole vegetables and fruit, but these nutrients are easily digested in juice form, providing excellent absorption into the body. So let’s break this down some more. What are the components in raw, fresh, cold-pressed juice?

Water: Juice made from fresh produce provides an abundance of water—the body’s most important nutrient. Water makes up 70-75% of our total body weight and is involved in every bodily function. Water helps to maintain body temperature, metabolizes body fat, generates energy, transports nutrients, flushes toxins out of the body, lubricates joints, and cushions delicate tissues and organs.

Vitamins: Vitamins are organic nutrients required in small amounts to maintain growth and normal metabolism. Most vitamins serve as co-enzymes and are part of many reactions in the body. The majority of vitamins cannot be synthesized—they must be ingested from a natural source, and fresh vegetables and fruits are an excellent source of water-soluble vitamins like B complex vitamins (except B12, which is found in animal products), vitamin C, pytochemical flavonoids, and fat soluble vitamins, notably carotenes vitamins A, K, and E.

Minerals: A wide array of necessary minerals are found in fresh juice, the major ones for our body being calcium, chloride, magnesium, phosphorous, potassium, sodium, and sulfur. Our bodies need these minerals for many functions, including bone and blood formation and maintaining proper functioning of the cells. Along with vitamins, minerals are required for enzymes to function, particularly in the production of energy.

Protein: Amino acids are the building blocks of protein, and fresh juice contains a variety of them. Next to water, protein is the most plentiful component of our bodies and is contained in every cell. Protein is important in forming structures like hair, skin, nails, muscles, connective tissue, organs, and hosting many biochemical processes. The body uses the material of protein digestion, amino acids, to build enzymes that regulate chemical reactions and hormones. Vegetables and fruit contain amino acids that are easily absorbed.

Enzymes: Biochemical processes can’t take place in the body without the process of enzymes. Enzymes are necessary for thousands of bodily processes, such as metabolism, energy production, and the building and repairing of cells. Without enzymes our cells would not survive. Because fresh juice is cold-pressed from raw and live produce, it is loaded with enzymes! The heat from cooking, blanching, pasteurization destroys the live enzymes in vegetables and fruits that are so beneficial to our body. When we supply our body with enough live enzymes it allows us to properly digest food, sparing our organs from working overtime to supply those enzymes, allowing the body’s energy to be shifted from just digestion to other functions such as repair and detoxification. This is one reason why people who drink fresh juice regularly notice an increase in energy levels!

Phytochemicals: Also called phytonutrients, phytochemicals are known as “plant chemicals.” They are produced by plants to protect them from disease, injury, and pollution. They also give plants their colour, odour, and flavour. Including phytochemicals in your diet helps maintain health and reduce the risk of certain disease, such as heart disease, and some kinds of cancers. Phytochemicals such as allyl sulfides, curcumins, ellagic, ginger, indoles, isothiocyanate, sulforaphanes, limonene, lycopene, and monoterpenes can prevent a variety of diseases, decrease inflammation, lower cholesterol levels, fight viruses, increase immune function, stimulate detoxification enzymes, and protect DNA from damage. Research shows that people who eat (or drink!) plenty of fresh vegetables and fruit have the lowest incidence of cancer.

Carbohydrates: Fresh juice contains an abundance of carbohydrates, which are the energy producing substances that fuel our bodies. The three categories of carbohydrates are: simple sugars, complex carbohydrates, and fiber. Carbohydrates are made up of simple sugar molecules which are composed of the elements carbon, hydrogen, and oxygen. Complex carbohydrates, or starches, are chains of sugar molecules, often containing hundreds of these molecules. Carbohydrates form in plants when they receive energy from the sun and store it in their chemical bonds. The energy contained in these carbohydrate molecules is then released when the body metabolizes the plant food as fuel.
At The Juice Shop we are very conscious of how much sugar goes into our juice. Because fruit juice has a high concentration of simple sugars, mainly fructose, we use a ratio of 20% fruits and 80% vegetables in our juices that contain fruit, and most of our juices do not contain fruit at all! We believe in drinking the best for our bodies, and that means low-glycemic juice.

Essential Fatty Acids: Juice contains minor amounts of fatty acids. Because we need essential fats for energy production, the formation of nerve cells, cellular membranes, and special hormones like prostaglandins, it is important to supplement with healthy sources of fat such as fish oil, fresh ground flax seeds, flax oil, or hemp oil.


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